LinkedIn Ads

LinkedIn is a professional networking platform for building career networks, maintaining professional visibility, publishing industry-related and educational content, applying for jobs, and conducting direct outreach. The videos describe its use for connecting with realtors, generating predominantly organic inbound consulting and trip-planning leads, and receiving inquiries after media coverage.

Meta Ads, historically known as Facebook Ads, is the digital advertising platform operated by Meta Platforms, Inc. It enables businesses and advertisers to create, target, bid on, purchase, manage, and measure paid campaigns across Facebook, Instagram, Messenger, and the Audience Network. Tools for managing campaigns include Ads Manager, Meta Business Suite, and Business Manager.

Google Ads is an online advertising platform developed by Google that lets businesses create, manage, and run paid advertising campaigns across Google's properties and partner sites. It supports search, display, shopping, video, and app-install campaigns and includes bidding, targeting, and measurement tools for advertisers.

Meta/Facebook Ads is an advertising service used to create and distribute targeted advertisements on Facebook and related Meta platforms. In the cited use, the ads targeted homeowners by geography and directed them to instant-form lead-generation forms.

Etsy Ads is Etsy's self-serve advertising product that lets Etsy sellers promote individual listings to buyers on Etsy and through offsite ad placements. It is operated by Etsy, Inc. and integrates with seller shop management to set budgets and target promotions.