A coffee brand and roastery sold through a YouTube channel, expanded with directly sourced community coffee
Start a small coffee-roasting business, sell through an existing YouTube channel, ship coffee to customers' homes, and expand when recurring demand demonstrates that the project is a real business. Build credibility through a global coffee competition and add community-focused products by purchasing coffee directly from an indigenous farming community.
hybrid B2C Product / E-commerce
From The Nomadic Movement — One Day That Changed My Life Forever at 00:40
Problem: Creates employment and income during business closures while giving customers access to the brand's coffee. The community-sourced product also directs attention and sales toward indigenous coffee workers who are often overlooked.
For: People in the YouTube audience who drink coffee at home, including customers who prefer whole-bean or ground coffee and medium or dark roasts.
Examples
- La Comarca coffee: launched after purchasing a little over 3,000 pounds representing a community's yearly harvest, transporting it in two pickup trucks, and shipping it to a United States roaster for fresh roasting. It was offered in medium and dark roast, whole-bean and ground versions to support the Ngäbe-Buglé people of the Comarca.
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