Sell a specialized food-making kit through farmers markets and online channels
Package specialized ingredients with instruction, training, and customer support so home cooks can produce a better version of a food they otherwise find difficult to make. Use in-person markets and other events to validate demand with samples, then expand through e-commerce and paid social advertising.
hybrid B2C Product / E-commerce
From Chris Koerner on The Koerner Office Podcast — He Makes $20k/Month on the Weekends at 11:07
Problem: People often struggle to complete a difficult cooking process and revert to convenient grocery-store products. The kit reduces the effort and uncertainty by supplying ingredients, a recipe, training, and support.
For: Home cooks who want to make better pizza or another specialized food at home but need convenient ingredients, a simple process, instruction, and troubleshooting support.
Products from this video
Examples
- Prepa Pizza: a pizza dough-making kit sold to people who want to make better pizza at home. It generated roughly $60,000 in sales during its first summer at farmers markets, had a best market of close to $3,000, later exceeded $160,000 in online sales in one month, and generated a little over $3 million to $4 million in online sales over the following couple of years.
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