Consumer product brands

Create an affordable creamy chocolate spread

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Turn chocolate from an expensive luxury item into a creamy spread sold in a jar.

Problem: The high cost and luxury positioning of chocolate.

Examples

• Supercrema

Innovate the breath-mint form factor

My First Million — The richest man in Italy built this

Create a new physical format for breath mints after identifying problems with existing products.

Problem: Problems with existing breath mints.

Examples

• Tic Tac

Wooden home decor items

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Create handmade wooden products with clean designs and personalized engravings.

Problem: Demand for distinctive and personalized home decoration.

For: Customers seeking handmade, premium-looking home decor

Examples

• Wall clocks
• Frames
• Nameplates

Water-saving bathroom fittings

Young Entrepreneurs Forum — 23 BORING Businesses That Quietly Make Millionaires (99% of People Ignore Them)

Manufacture water-efficient fittings that reduce consumption without reducing user comfort.

Problem: High water consumption in residential, commercial, and public buildings.

For: Real estate developers, hotels, hospitals, government projects, and retrofit installations

Examples

• Aerators
• Flow restrictors
• Smart shut-off valves

Ready-to-cook healthy meal production unit

Young Entrepreneurs Forum — 23 BORING Businesses That Quietly Make Millionaires (99% of People Ignore Them)

Produce fresh meal packs with prepared ingredients for customers who want healthy food but lack time to cook.

Problem: Limited time for daily cooking.

For: Working professionals and fitness-conscious families

Examples

• Cut vegetables
• Marinated proteins
• Portioned ingredients

Backlit driftwood decor

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Turn driftwood and dead wood into illuminated wall art.

Problem: Provides distinctive handmade decorative artwork.

For: Home decor buyers

Examples

• Driftwood with LED strips

Children's artwork canvas collages

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Arrange children's artwork on a canvas and finish it as a large keepsake.

Problem: Converts scattered children's artwork into a displayable family keepsake.

For: Parents

Examples

• Canvas artwork finished with resin

La Comarca coffee

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A coffee product created from the annual harvest purchased from producers in Buabidi and connected to the Ngäbe-Buglé community.

Problem: Provides recognition and commercial support for indigenous people whose labor is often overlooked in the coffee industry.

For: People who drink coffee and want to support the team's journey and the indigenous coffee producers.

Examples

• A little over 3,000 lbs of coffee purchased.
• Medium and dark roast available.
• Whole bean and ground versions available.

Air-quality monitoring and filtration products

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Products that measure indoor air quality and make invisible pollution risks understandable to consumers.

Problem: People often do not realize what they are inhaling or how indoor air quality changes.

For: Households concerned about health, pollution, and indoor air.

Examples

• Air-quality monitors.
• AC furnace air filters.
• Air purifiers.

Posture products

My First Million — 9 Killer Business Ideas The Internet Hasn't Caught Up To in 2026

Wearable or exercise-based products that help people address forward head posture and poor posture caused by prolonged computer use.

Problem: Nerd neck, forward head posture, and weak posture-related musculature.

For: People who spend substantial time sitting at computers.

Examples

• Better Back.
• Form sports bra.
• Ego Sku method.

Biomimetic products

My First Million — 9 Killer Business Ideas The Internet Hasn't Caught Up To in 2026

Products inspired by natural designs and supported by stories about how animals solve functional problems.

Problem: Creates product differentiation and a memorable explanation for how a product works.

For: Consumers interested in differentiated products and brands seeking compelling marketing narratives.

Examples

• Water-resistant materials inspired by the African darter.
• Cooling and insulating clothing inspired by camel fur.
• Wetsuit marketing inspired by otter fur.

Health-responsive color-changing footwear

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Shoes that change color based on a health metric measured by a continuous glucose monitor or another wearable.

Problem: Turns invisible health data into a visible signal through footwear.

For: Wearable-health users interested in visible personal signals or expressive products.

Examples

• Stoplight shoes.
• Shoes linked to CGM data.

Breakup product brand

My First Million — 9 Killer Business Ideas The Internet Hasn't Caught Up To in 2026

Products and services that help people ritualize, celebrate, or recover from a breakup.

Problem: Provides emotional rituals, gifts, entertainment, and symbolic closure after a relationship ends.

For: People spending money after a breakup and audiences interested in breakup culture.

Examples

• Breakup cake delivery.
• Revenge-body kit.
• Breakup vodka kit.
• Breakup box with disposal or burning service.

Build a product around a player-owned, expandable collection rather than a fixed boxed game.

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Create a game or hobby in which users bring their own evolving collections, trade pieces, and purchase additions over time.

Problem: A fixed game has limited repeat purchasing and collection depth.

For: Dedicated game players, collectors, hobbyists, and enthusiast communities.

Examples

• Magic: The Gathering

Butter deodorant

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Package butter in a roll-on deodorant-style container for controlled, even application.

Problem: Traditional butter is difficult to portion and spread evenly in a pan or on toast.

For: People who cook or spread butter and want less mess and better portion control.

Examples

• 2.8 million likes
• 27,000 comments
• Applying butter to a pan or toast by rolling it on

Kids' beepers

My First Million — 9 drunk ideas that sound stupid (but are secretly genius)

A limited-function wearable or clip-on communication device that lets children exchange simple messages without smartphones.

Problem: Children need to be reachable while avoiding unrestricted smartphone access.

For: Parents seeking a balance between child independence and controlled communication.

Examples

• A tiny screen showing about 10 numbers
• A 911-style signal to request a callback
• Clip-on design

Dehydrated fruit products

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Buy fruit, process it with dehydrators, and sell the finished products, initially through channels such as farmers markets.

Problem: Creates shelf-stable processed fruit products from ordinary produce.

For: Consumers interested in healthy food

Examples

• Oranges
• Pears
• Apples
• Limes

Packaged frozen grapes

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Place frozen grapes in premium containers and sell them as a healthy alternative to processed snack food.

Problem: Reframes a simple frozen fruit into a convenient packaged snack.

For: Grocery shoppers and customers seeking healthier snacks

Examples

• Frozen mangoes
• Frozen strawberries
• Frozen blueberries

Sell a competing two-in-one gravity-fed cat feeder

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Source a simple food-and-water feeder and potentially improve it with stainless steel bowls, a better seal, or an included mat.

Problem: Provides combined food and water dispensing while potentially improving product materials and sealing.

For: Amazon customers buying cat feeders.

Examples

• Two-in-one gravity-fed food and water dispenser

Sell tangential kitchen accessories

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Use high demand in paper towel and household categories to identify adjacent products rather than importing paper towels themselves.

Problem: Captures demand from popular household categories without directly competing with major paper towel brands.

For: Amazon shoppers buying household and kitchen accessories.

Examples

• Wall-mounted paper towel holder
• Bamboo kitchen accessories

Improve an existing product based on recurring negative reviews

Chris Koerner on The Koerner Office Podcast — How I Use Web Scraping to Find Products That Sell for 20x the Price

Source a comparable item and fix the quality-control, shipping, coloration, or other recurring issue identified in reviews.

Problem: Addresses a repeated defect or customer complaint.

For: Customers dissatisfied with a specific competing product problem.

Aesthetic porch package delivery lockbox

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A secure, weatherproof box designed to resemble outdoor furniture rather than a safe.

Problem: Porch package theft.

For: People who want to prevent Amazon packages from being stolen from their porch.

Examples

• Wooden or wicker-style construction over a steel frame.
• Natural oak wood grain finish.
• Lockable and weatherproof parcel delivery box.

YouTube book for children

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A physical book containing pre-approved video thumbnails and QR codes selected for a child's interests.

Problem: Reduces exposure to manipulative thumbnails and retention-optimized feeds.

For: Parents who want to control children's video consumption.

Examples

• A QR-code book with an automatic cutoff after a set number of scans

Sell higher-ticket custom products at farmers markets

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Offer distinctive products priced around $20 to $50 rather than low-priced crafts.

Problem: Improves revenue potential and avoids spending excessive time making low-value products.

For: Farmers market visitors and families.

Examples

• Custom hats priced at $35 with an 80% margin.

Sell home-produced baked goods or fresh pasta

Chris Koerner on The Koerner Office Podcast — He Makes $20k/Month on the Weekends

Produce breads, baked goods, pickles, or refrigerated fresh pasta for farmers market sales.

Problem: Offers differentiated homemade food with potential for repeat purchases.

For: Local shoppers seeking homemade food products.

Examples

• Homemade bread
• Pickles
• Refrigerated fresh pasta

Swirly-bottom muffin tin

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A muffin tin with columns, pieces, and nooks on the bottom to create more crispy surface area and allow bite-sized pieces to break off.

Problem: Creates a different muffin texture and eating experience.

For: People who enjoy muffins and crispy surfaces

Examples

• Maze-shaped brownie pan

Home candy business

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Sell customized five-gallon buckets of gummy candy online.

Problem: Provides customized bulk candy assortments shipped to customers.

For: Customers who want selected types of gummies in bulk

Examples

• Five-gallon candy buckets sold on Instagram

Miniature-house business

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A miniature-house concept promoted through an AI-generated video and crowdfunding.

Examples

• The video received 7 million views and the creator raised $50,000.