A practical AI media business designed and operated like a product
Build a podcast or video channel around hands-on demonstrations of AI use, combine interviews with solo workflow and tool content, and use experimentation and analytics to determine which formats deserve more investment.
online BOTH Service / Consulting / Agency
From Solo Founders — She Staffed Her Profitable Startup With AI Agents | Claire Vo, ChatPRD at 50:38
Problem: AI tools and workflows are difficult to understand abstractly. Audiences need concrete demonstrations, explanations, and examples of how people actually use AI in work and life.
For: People who want to understand and apply AI in their daily work, along with sponsors seeking access to an audience interested in practical AI.
Examples
- How I AI: launched with a hypothesis that audiences wanted hands-on demonstrations of AI use; it evolved into a mix of interviews and solo workflow, model, and tool episodes, with content formats selected through experimentation and analytics.
Behind this: 12 build steps · 1 tool and how each is used · how to validate demand · 1 more real example · 5 things the video never answers.
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