Local newsletter combined with a local business directory
Create a local media business that publishes useful neighborhood information and maintains a directory of local businesses. The newsletter supplies distribution and audience ownership, while the directory supplies a product that can be marketed through the same audience and monetized through listings or leads.
online BOTH Service / Consulting / Agency
From Frey Chu — His First Directory Made $350K/year and He Still Doubles Down on Them at 18:53
Problem: Local information is fragmented and difficult to discover, while businesses need a more durable way to reach relevant local customers than buying newsletter advertisements alone.
For: Residents seeking local events and businesses, and local businesses seeking visibility and qualified customers.
Products from this video
Ahrefs Blogger (Blogspot) ConvertKit Wayback Machine WordPress
Examples
- Boise local newsletter: had 23,000 subscribers, all in Boise, but was spending substantial effort selling advertisements; adding a directory was presented as a way to create a product and reduce dependence on ads.
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