Local SEO website landlord, or rank-and-rent lead-generation business
Build a generic website for a specific service in a specific city, rank it on Google's organic results, capture calls and form leads, and rent the resulting lead flow to a local business for recurring income.
online B2B Online Directories & Lead Generation
From Chris Koerner on The Koerner Office Podcast — The Most Passive $104K/M Online Business You've Never Heard Of at 02:22
Problem: Local businesses need customers, while people searching for urgent or specific services need a provider. The business creates an independent lead source that connects those searchers to a local operator without requiring the builder to perform the service.
For: Local service businesses, especially small and mid-sized home-service and blue-collar companies that want high-intent leads but cannot risk paying a marketing company without guaranteed results.
Examples
- Junk removal services in Austin, Texas: a hypothetical local site intended to rank on Google's first page and forward searcher calls to a junk-removal company.
Behind this: 17 build steps · 9 tools and how each is used · how to validate demand · 7 more real examples · 12 things the video never answers.
Other takes on Local lead-generation websites
- Local lead-generation website rental
- Rank-and-rent local lead-generation websites for home-service businesses
- Local lead-generation websites rented to businesses
- Facebook Marketplace lead-alert service for local businesses
- Rent lead-generating sites to businesses in exchange for a cut of the resulting customers
- Specialized real-estate lead generation from Facebook Marketplace