Mexican Benihana-style interactive restaurant
A Mexican restaurant that combines the interactive, tableside cooking and entertainment format of Benihana with Mexican food. The table would function as the cooking surface, with fajitas, chips, dips, guacamole, mariachi entertainment and theatrical food delivery.
physical B2C Rental / Experience
From My First Million — 9 drunk ideas that sound stupid (but are secretly genius) at 36:32
Problem: Mexican food and interactive tableside dining are each attractive experiences, but they are not combined into a dedicated restaurant format.
For: Groups, families and diners seeking a social, theatrical restaurant experience centered on Mexican food.
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Examples
- Benihana: cited as the established restaurant format that combines a chef, a table that functions as the stove, fresh food, semicircular seating, jokes, magic tricks and tableside presentation; its annual revenue was stated as $300 million to $500 million.
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