Experiential venues and hospitality

Chocolate-covered potato chips

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Prepare potato chips with fresh melted chocolate in front of customers.

Problem: Offers an eye-catching prepared snack.

For: Farmers-market visitors

Examples

• Lay's potato chips covered with chocolate

Enhanced hot chocolate

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Sell hot chocolate with marshmallow fluff, torch-browned toppings, and Oreo crumbles.

Problem: Creates a more visually appealing premium drink.

For: Farmers-market visitors and cold-weather customers

Examples

• $6 hot chocolate presented as a $9 drink

Premium assisted living

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Higher-end assisted-living facilities designed to give families greater confidence in the quality of care.

Problem: Existing assisted-living options often feel inadequate or uncomfortable for families.

For: Wealthy families and people arranging care for loved ones.

Examples

• Premium facilities costing substantially more than the $54,000 annual average.

Kids' casino

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A colorful arcade containing many token-operated claw machines and similar prize games designed for children.

Problem: Provides a focused prize-based entertainment experience with the reward integrated directly into the game.

For: Children and parents seeking an entertainment venue.

Examples

• A venue with about 150 claw machines
• Around $2 per game
• Shopping carts for collected prizes

Giant claw machine

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Replace a retail building with a huge claw machine containing oversized prizes.

Problem: Creates a highly visible attraction that turns prize play into an event people want to watch.

For: Families, shoppers, and people attracted to spectacle-based entertainment.

Examples

• PS5
• Baby grand piano
• Golf cart
• Family trek bicycle

Mexican Benihana

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A Mexican restaurant using Benihana-style tableside cooking, entertainment, and interactive food service.

Problem: Combines an engaging tableside cooking format with a cuisine described as ideal for the concept.

For: Diners seeking a social, theatrical restaurant experience centered on Mexican food.

Examples

• Guacamole cannon
• Tableside fajitas
• Salsa lazy river
• Mariachi band

Luxury picnic experiences

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Arrange outdoor date experiences with a table, rug, food, plates, and silverware in public places.

Problem: Offers an alternative to a traditional restaurant date.

For: Local couples, especially 25- to 55-year-olds

Examples

• Park picnics
• Pond picnics
• Lake picnics
• National park picnics

Acquire and modernize abandoned driving ranges

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Turn neglected facilities into welcoming, technology-enabled golf venues.

Problem: Outdated ranges often provide poor ball quality, worn turf or mats, limited hours, and an unwelcoming experience.

For: Golfers, families, beginners, and people seeking a casual social venue.

Examples

• Abandoned ranges with poor reviews can be rebuilt from a weak starting point.
• The target is a good range that needs a little TLC rather than raw land.

Use remote-control cars for children to collect golf balls

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Create a memorable family activity in which children collect their own balls and then hit them for free.

Problem: Provides an additional family-friendly activity and attracts people who may not primarily want to hit golf balls.

For: Children and families visiting the range.

Open a private single-bay golf simulator facility

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Create a nearby practice space for golfers who lack room for a home simulator or prefer a private environment.

Problem: Provides convenient, private golf practice without requiring customers to install a simulator at home or use a public driving range.

For: Golf enthusiasts, beginners learning the game, country-club members, and families wanting private simulator access.

Examples

• Swing Cave Golf

Large rural group destination

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Convert a rural barn or warehouse into a high-capacity vacation destination with immersive amenities.

Problem: Travelers seeking memorable group experiences rather than generic lodging.

For: Families, reunions, corporate retreats, youth groups, and other large groups.

Examples

• A warehouse sleeping 30 people
• A 1800s dairy barn converted into a destination

Small couples-getaway resort

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Develop 10 to 20 one-bedroom cottages with shared outdoor amenities such as a pond.

Problem: Provides a differentiated small-stay experience while avoiding the crowded two- to four-bedroom segment.

For: Couples seeking private or resort-style getaways.