Revive outdated driving ranges by acquiring underperforming facilities, upgrading the customer experience, and operating them as welcoming, membership-driven golf venues.
Buy abandoned, overgrown, or dated driving ranges in markets with golf demand, improve the parts customers notice most, and create recurring revenue through memberships, repeat visits, lessons, events, food and beverages, and differentiated amenities. The model focuses on golf practice and community rather than making food, hospitality, or entertainment the primary product.
physical B2C Rental / Experience
From Chris Koerner on The Koerner Office Podcast — He Turns Abandoned Driving Ranges Into Cash Machines at 00:41
Problem: Traditional driving ranges often provide a stale, unwelcoming experience with poor balls, damaged mats, limited weather protection, outdated facilities, weak websites, and little reason for customers to return frequently.
For: Serious and regular golfers, families who want to introduce children to golf, golfers' non-playing companions, people who have never tried golf, and customers looking for a welcoming routine-based venue.
Products from this video
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Examples
- Golf Ranch: grew from three and a half balls hit per year at one facility two or three years earlier to 12 million today.
Other takes on Experiential venues and hospitality
- Large-group, experience-driven vacation rentals created from overlooked barns, warehouses, and other commercial structures
- Private golf simulator membership facility
- Chocolate-covered potato-chip stand
- Luxury picnic experience business
- Calisthenics showdown promoted like a rap battle and UFC event
- Premium presentation hot-chocolate stand
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