Freeze-dried candy sold via farmers markets into institutional contracts
Freeze-dry candy and sell it at farmers markets, scale up through fairs and carnivals, then convert market contacts into institutional deals — in this case a hospital revenue-share.
hybrid B2C Product / E-commerce
From Chris Koerner on The Koerner Office Podcast — 11 Proven Businesses My Viewers Started + How to Copy Them at 25:09
Problem: Farmers markets are surface area: they put you in front of working professionals who can buy far more through their institutions than as individual consumers.
For: Market and fair shoppers first; hospitals, schools, churches and large employers second.
Products from this video
Bizee ChatGPT Etsy Eventbrite Google Business Profile Nextdoor Stripe
Examples
- Steve in Michigan: grew from a small freeze dryer at farmers markets to a contract with one of the largest hospital systems in Michigan, setting up at a different hospital weekly with 20% of sales going back; now wants to sell the company.
Other takes on Consumer product brands
- Custom pet gifts using personalized pet artwork
- Custom photo magnet production and direct sales
- A coffee brand and roastery sold through a YouTube channel, expanded with directly sourced community coffee
- Expandable collectible game built around player-owned sets
- Sell a specialized food-making kit through farmers markets and online channels
- Home micro bakery selling pre-orders and walk-ups from your front porch one morning a week