9 drunk ideas that sound stupid (but are secretly genius) Transcript, AI Summary & Key Points

00:00 All right, if you're out there, raise a glass. We are doing a favorite of this podcast. One of the favorite episodes. The people demanded it. The people begged for it. This is Drunk Ideas. The premise of drunk Ideas is I have a lot of business ideas that are awful. And if I came to the podcast and I told you the awful ideas were great, you would think I'm dumb.

00:29 So, we created drunk ideas where I could take my bad ideas and under the guise of alcohol, you know, more things go. You laugh it off. And so, these are ideas that are halfbaked. They're they're uh a little silly, but there's a nugget. There's a nugget of something in all of these ideas, right? They're not just completely silly. Um, so that's drunk ideas.

00:52 We've done this a few times before. I always love doing them. I I beg Sam to do it. I don't know if Sam loves it as much as I do, but I'm like, "Dude, you ready for one? I've got like 20 ideas in the hopper." And he's like, "All right, fine." >> You're you're like the funny guy. But also, is it true that you actually keep a running list of this? >> Of course.

01:09 Yeah. Like in my Slack, I just write the ideas and I write a drunk idea. So then when the time comes, I just search drunk idea and I got my whole list filtered for me already. What are some Okay, >> I think that's in Ato atomic habits with that system I just described. I think that's the featured case study. >> How uh how long is that Slack and who is in it?

01:29 And are the other people in it like dude shut up? [laughter] >> Yes to the last one. I don't even know what the first two questions were. Also, producer Ari is actually not producer Ari today, co-host Ari today. Ari, how does it feel? We brought you out of retirement back onto the pod. >> Back by popular demand. Is that the phrase? I don't know. >> Actually, no.

01:49 It's like backed by um like assistance. We were like, "Sam, do you have any ideas?" And Ari's like, "For example." And then she said a great drunk idea and we were like, "No, no, no. That's your idea. You have to bring [laughter] that to the table." And so now she she got dragged onto the show. >> I've got a couple, Sean. I've got a couple that actually are pretty awesome.

02:06 But you want to go first? >> All right. I'll start. Let me give you a little diagram. All right. Let's make it visual for all our visual learners out there. Sam, this is your normal routine. Monday through Friday, Saturday and Sunday, you do whatever you do. You have a certain level of productivity, a certain level of happiness, a certain uh autopilot that you go into.

02:25 Now, when you want to relax and you want to be less productive, more relaxed and more happy, we call that going on a I don't know what what what am I break >> vacation. Correct. [laughter] >> So, all right. So that's called going on a vacation. So you could think of that like the pen moving down in productivity but up in other factors like relaxation and enjoyment.

02:50 Now let's go back to our baseline. >> Now Sam, when you want to be way more productive for a week, if you want to kick ass for a week, if you want to truly lock in, what do we call that? Is there a word for that? I think not. [laughter] And so I am going to pitch you my first drunk idea, which is reverse vacations. It's basically a lock-in camp. You take a week off of your normal routine, but you're not going to relax.

03:16 You're not going to sit sit in a cabana at the beach. You're going to lock in. And it's you go to these essentially um like professional penitentiaries and you go and you lock in. You are literally locked in. You set a goal. [laughter] You are given like robe like a new clothing like you're wearing like you know track jumpsuit like uh maybe not like full like prison guard but maybe like an Adidas tracksuit.

03:41 and something that just changes your identity. You're not normal Sam. You are here on a mission. You're here to do a thing. It's not again, it can't be luxury. We're not trying to get you to relax. This is David Gogggins is playing like kind of like on the ambient sound. Um, you know, there's just pull-up bars in random places. Showers are all cold.

04:00 You're eating slop. >> We're not optimizing here. It doesn't. Your health doesn't matter here. This is actually [clears throat] like a uh not a wellness retreat. You should feel a little unwell by the end of this, but you know what you're going to do? >> You're going to lock the hell in. And we're going to give you something to brag about. It's going to have a little bit of status to it that like it's kind of like people when they sign up for a marathon or an Iron Man, you know what's the first thing they do?

04:20 Is it train? No, it's tell friends that they've signed up for an Iron Man. And so similarly, I need this to be a place where you you're pseudo bragging like workaholic style of how hardcore you are. Like there's no way to tell people you're being hardcore about your projects right now. And I think we need the reverse vacation. What say you? >> That I think that you you came out hot.

04:43 That's a nine out of 10. I just watched this YouTube video of this guy and the title was I spent 11 days walking the mountains in order to break my iPhone addiction and it was pretty amazing. And uh I'm so on board with the uh with screen addiction stuff, but also with the reverse vacation. I think this is fantastic. Have you ever uh had any buddies who have gone to the silent meditation retreats?

05:04 Have I ever? They don't shut up about it. >> Yeah. [laughter] Yeah. They saved up while they're talking to to tell you about it. >> Exactly. Like that. That's like a It's a extreme way to do the kind of like self introspection. But I'm just shocked. There's no Where is the extreme way to go be super productive? You can do it in fitness, right? You can go put yourself through a really hard fitness challenge.

05:29 There's lot high rocks, there's iron man, there's other marathons, there's plenty of ways to do it in fitness. But what about in work? Like why is there only normal work with deadlines and whatnot, but there's not like a place there's not like a way you can opt in and go be hardcore for 48 hours or 72 hours or something like that. >> That's pretty awesome.

05:46 I I dig it. I give that a 9 out of 10. >> This was this was inspired by one of Sam's original drunk ideas called Hostage, which was a guaranteed weight loss program where he pulls up in a van, takes you hostage, doesn't feed you for two weeks, and you will lose the weight guaranteed or your money. [laughter] All right, let me give you a related one.

06:04 >> Hey, I want to tell you about something pretty cool. We have a database of all of the business ideas that have been discussed on this podcast. So, hundreds of episodes the team at HubSpot went through. They pulled out all the simple, relatable, interesting, profitable uh ideas that we have brainstormed and they're all available for download for free.

06:21 Just click the link in the description below. Thank you to our friends at HubSpot for sponsoring this podcast and putting together this free resource for you guys. Back to the show. Sean, have you guys and Ari, have you guys ever seen or like the meme or a video or in real life of like a ripped black guy doing pull-ups like in the corner of a busy street and just looking yolked?

06:43 >> Yes. Love those. >> Did you ever want to monetize that? [laughter] >> Well, it wasn't my first thought, but I'm curious. >> So, [laughter] so check this out. I just uh Rolling Stone did an article on this thing and it didn't get a it didn't get picked up a lot, but it's it's it was so cool. >> You took that as validation. >> So, it doesn't have a name, but it's very similar to a UFC event.

07:07 >> Okay. It just starts with just first of all, there's just people kind of hooting and hollering, just screaming in the background right now. This to start the video, but there's guys doing push-ups, squats, dips. [laughter] >> Okay. So, what am I watching? This looks like a rap battle, but they're just working out instead. >> Exactly. So, check this out.

07:22 There's no name for this. There's only a couple posts about it, but there's this whole community of people and I followed them on Instagram and they're obsessed with calesthetics. This one guy, he basically I think it's he changed his name. It's like Abu. He went went to prison. He got into calisthetics and he got out and he decided to turn it into a competition and it's exactly like a rap battle meets a UFC fight.

07:43 And so basically there's looks like there's a hundred people in a room and they are all crowded around a very small circle where there's a pull-up bar. There's like an area to do >> great. There's a guy doing a walk out like a UFC fight, right? He's coming out with his and he's got like a m he's got like a character. He's got like a mask on and like a cool looking chain.

08:03 >> His name is Extra Money. So it's extra money versus calisthetics the prince and it's basically they they are the final they are the uh they're the main event but leading up to it. So, it's like 150 people. They go in this room and they are surrounding this little circle area and there's an opener where like some guys are doing like cool tricks on the pull-up bars and showing how strong their abs are.

08:23 Then there's an undercard where there's two guys going after it and they do a battle and they do face offs. They do they like have music walking in and they get face to face and they're talking trash to each other and people are betting on it and they're throwing money at them and they're hooting and hollering at them and And then there's a a final battle and it's like I think it's like 70 pull-ups.

08:43 I have it up here. The battle set is what they call it, which is a great game. >> 100 burpees, 50 muscleups, 75 dips, and then 75 squats with a 65 lb dumbbell. >> How great is this? >> And they're just And there's like they're enclosed like a rap battle circle or like an Indian wedding. [laughter] >> Yeah. And they're and the there's no I don't think there's a name for this, but there's this entire community of people who are into this.

09:08 It's like it's like in mostly cities that these guys are doing it and they do it sometimes on like the weirdest objects that they can find like a street pole or something like that, right? >> And they are jacked to the gills. They are just they are just like ripped. And this guy Abu I think that's his name. He turned it into a competition. I don't even think it has a name, but 100% this could become a thing and be all over the country.

09:32 This is the coolest thing I've seen this week. How great is that? >> This is great. The name is great, too. Last man standing. I feel like that's >> Is that what it's called? I think that's the name of the video. I don't know if that's the name of the video or the name of the competition. >> I think they should just call that the name of the competition.

09:43 This is this is actually pretty excellent. Um it reminds me I mean it has elements of one of my one of my favorite um films. It's not a foreign film but it was a little foreign to me at the time which was the Kimbo Slice backyard street fight. >> Um you know but but this is like the like more good for you version of that where you don't feel like so dirty at the end of the whole thing.

10:06 So, this is really great. I just want to say that um to all the combatants that that participate, um I could totally see this being a thing. It's kind of made for content. I'm surprised this video is not more popular, meaning uh you know, I don't know if a lot of people are going to attend in person, but the the whole thing makes you want to stop and watch, which is which is cool.

10:30 >> It's the best. They have nicknames. Do you remember XFL? Remember uh he hate me? >> Mhm. So for the young guys listening, when Sean and I were like eight years old, there was this thing called the XFL which was an alternative to the NFL and went by Vince McMahon, Trump was a part of it. They were trying to like compete with the NFL >> and they all had great and they did like a bunch of like they allowed like celebrations and they also had funny nicknames like the jerseys oftentimes didn't have people's last name.

10:54 One of the most famous guy it was called he hate me because whenever he hits people they hate him. Uh and this one they're respect nasty. There's extra money. There's all these like awesome names in the calesthetics world. This is so good. I saw this and I was like, "This needs to be a thing." >> You know how offices name their meeting rooms? I think I found one for uh the Hampton office that you're in right now.

11:16 I think you're in Specnasty. Yeah. >> And then he juice is right down the street. [laughter] >> Exactly. >> Uh so I like that. Another less good one that I actually am training for and this is similar to something you had talked about. Go to uh there's another link that I sent. It's called apexathetofficial.com. >> Oh, dude. I saw this. Is this the idea that I've been begging for?

11:40 Like the combine, but for I was saying for youth athletes, but this it looks like maybe it's for adults. >> Yeah, for I guess for anyone, but it's like you know like over the hill dads who like want to stay in shape. And the tagline is like finally something to train for. And uh I'm actually training for one of them. So, I got a coach through the It's great, right?

11:56 It's It's uh So, basically, this thing I think >> doesn't say that on the website, but I think it's hilarious that you called it their tagline. >> It says it on It says it all over their Instagram. It was like finally something to train for and this guy Tim started it and it's basically they're doing competitions all over the country and it's uh very similar to the combine.

12:15 It's a little bit different. It's like run a mile, bench press 225, deadlift, sprint 40 yards, broad jump, vert, and I think that's it. and uh they have like a leaderboard and they have like records and they do I think a dozen or half a dozen events a year. I'm signed up for one in December. I hired a trainer through them. It's pretty sick. >> This is awesome.

12:35 Um Tim, good job with this. Tim, I I would love to to talk to you, partner with you on a a youth version of this. I think youth sports is is the place to go for something like this. Uh but this is really cool. So you go you do the you do vertical leap a 40 yard dash deadlift bench press run a mile you do all these in a row >> like a day like a couple hours.

12:58 >> Gotcha. Yeah, that's that's very cool. Okay, I like that idea. Uh I I mean I don't know which one's your idea. I think the last man standing one's technically your idea for this >> for drunk Ideas. Actually, it seems like it's their idea. >> Yeah, it's their idea. >> I think what you're saying is >> I stole their >> Yeah. Yeah, that I I that's valid here.

13:16 Um, Ari, what you got? >> I've got an idea that I'm going to run by you. What's more profitable than casinos? >> I do not know. [laughter] >> Pure I don't know. >> I'm thinking uh casinos for children. [laughter] >> I love it. Are you coming in with pure Dr. Evil? Uh, okay. Go on. [laughter] >> So, have you seen one of these? It's a claw machine arcade.

13:47 >> Yes, >> they have one in my town and there's probably it's just like this small space. It probably has about 150 claw machines in it and it's token based so you're like it's not real money. >> Yeah. >> Super colorful. They're using like toys that kids go insane for like Neato Leoos. It's uh it's absolutely [laughter] insane. >> And there's no Is there no other games besides Claw Machine?

14:11 And so it's like just pure claws. >> It's claws and it's those like totally rigged like try to cut the thread >> and get like a 50 lb leu. >> Looks like one of them has like the uh the punch machine. >> Yeah, exactly. Where just like you try to get the thing to fall off the edge. Um, I went to one and there was probably 15 people, 15 parents in there and they they they give you a shopping cart.

14:36 So, they they're setting the tone like you're going [laughter] to you're going to be in here a while. >> Dude, that's genius actually to give you a box to fill up. [laughter] >> I've never found a box I didn't want to fill up if handed to me. [laughter] >> But, uh, did your kid win anything? So, I they do a good job of like I think the odds are better than like your typical grocery store claw machine because you do like you see other people with things in their carts um TBD how long they'd been there, how much they

15:06 paid for that ultimately. But I mean, of course, like the toys they're giving away, the the machines that have the most like put out are probably giving away toys that cost 30 cents and it's basically you're averaging like $2 a game. Is this a go >> like how do you compare this to Chuck-E-Cheese? Right. So we So Chuck-E-Cheese similar idea. Go play games, get tickets to get a prize at the end.

15:31 >> This is like the game is to get the prize like to get the prize is the game. Are there other differences uh between these like what what are they called? Gotacha arcades. >> Gotcha. Yeah. I because it's it is just like a casino. Like you go in there's only one thing to do like Chuck-E-Cheese like fun. You can go play in the ball pit. So, is your idea just, hey, check this out, or do you have a twist on this idea?

15:53 Cuz I have a twist for you cuz >> Yeah, I got a good twist, too. >> Oh, go for it. >> All right, Sam, you want to go first? >> All right. So, uh, my partner Joe helped fund this idea and it didn't take off, but there's another guy in the space that it did take off. But basically what these guys did was they got a small warehouse and they put hundreds of claw machines in the warehouse and they turned it into an app where kids or whoever could download the app and watch the camera and they could control the claw machine

16:19 and whatever they won it got shipped to them and uh it was called like winner winner and it didn't work out but there's another company called claw e if you it's the word claw and then e e >> yeah yeah they're big >> I think they do like 30 or 40 million in revenue according to the financial times and they They have like 400,000 reviews on the app store.

16:39 >> So, what I like about what you're saying, Sam, is in one way they decrease the friction, right? Because you just play from your bedroom. You just be on your phone. You don't have to go anywhere. On the other hand, though, you know, there's this sort of delayed gratification, right? And there's uh, you know, you got to wait for things to ship to you.

16:53 That's not great. So, I'm thinking we go the other way here. You know, like um Carvana, have you ever seen where you the Carvana buildings where it's a tall vertical thing and it's essentially a car vending machine? So you go, there's no car salesman, I don't think. You literally just buy the car and then it gets dispensed out of this like gigantic car vending machine.

17:14 >> Yeah. >> And it was very like striking. Like if you're driving on a highway, you would see one of these. It's like what is this like Lego tower of cars and it would be a Carvana. And so it had that kind of wow factor. >> Have you Have you bought a car from there? >> Well, no. I'm not not a dummy, but uh >> dude, I did. I've bought and sold cars here.

17:32 I I thought the bit I thought they were going to go out of business because they bought my car or they gave an offer for the car, you know, sat unseen and I and I shopped it around and all the dealers were like, "Yeah, they pay like crazy high for cars to sell it to them [laughter] and I It's pretty crazy to buy a phone, buy a car in your phone. So, it's pretty awesome."

17:51 >> So, you you got one out too? You sold and bought? >> Yeah. Yeah. >> When When you bought, was it like a car vending machine? >> No, they brought it to our house. >> Oh, okay. But >> but it's a crazy service. So, I'm a big Carvana guy. I don't know how on earth they make a profit, but it's amazing. [laughter] >> So, uh, here's the idea. I think claw machine, but just scaled up Mr.

18:10 Beast style. So, like, don't you ever go shopping like in your downtown and you're like, how is this store open? Like, who how many people are buying candles from here? Like, this how could you possibly pay the rent? So, we find one of those and we just replace the building with a giant claw machine. So, it's a claw game, but the claw is huge and the prizes are huger.

18:32 >> [laughter] >> They're real people. >> Finally, something for people like us or whatever you said the tagline was of that other thing. [laughter] So, so it's like a claw machine, but the thing you get out is like, you know, a PS5 is the smallest prize you could get. [laughter] You know what I mean? There's like a baby grand piano in there. There's like, you know, a small golf cart that you could get out of this thing.

18:52 And so, you just entire like a family trek bicycle with the buggy in the back. like you just there's just huge prizes, but it's the same odds, but it's like, you know, 10 bucks ago, right? You you got to you got to spend some to get some. And I just think that would be a spectacle. And I think people would want to see people doing it. And I think you could fake it till you make it with these types of things.

19:14 So, I'm a big like sucker for lines. If I see that there's a line to a place, my brain just automatically assumes it must be great and worth it. >> Yeah. Yeah. Or if it has a sign that says world's greatest, like world's greatest coffee. I stop every time. >> Yeah. I'm I'm like a personal Guinness book like tester who's like I'll tell you if it's the greatest or not.

19:32 And when I went to go visit you in New York, New York is like the king of this. By the way, the best ice cream I ever had, Cafe Pana in New York. That was unbelievable ice cream. That was that was true. They actually did have the best ice cream. But most places just had crazy lines. And in New York, I went to one place and the guy who owned it fessed up.

19:49 He goes, "Yeah, for the first two months, I just paid people to stand outside." He goes, "We just faked the line for the first two months." He goes, "And now we've had a line for two years." >> And I was like, "Wow." >> Funny. >> So, I think you could do that with pretty much any of the ideas we've said so far. >> Why would he tell you that? >> What?

20:05 >> Why would he tell you that? Did you ask? >> He knows I'm a guy who would respect the hustle, right? Some people hear that and they judge you. I hear that and I uh I dab you up. >> Well, you judge them as being awesome. I hate when people say, "Don't judge me." You know, do you not want me to judge you as being amazing? Um, that's pretty cool. Ari, great idea.

20:24 Did uh how much did you spend there? >> I gave each of my kids a $10 limit. >> Wow. All right. >> Wow. See, there 12 minutes. Like, how long did that last? >> It was about four and a four and a half minutes. [laughter] >> All right, Sean, what do you got? >> All right, next idea. Okay, Sam, do you cook much? >> Seldomly. Sometimes. >> If you do cook, you ever cook with butter?

20:48 >> Love butter. Tons of butter. >> Tell me, let's get a little detail. Tell me how you tell me how you butter up. So, are you uh you take the Are you a stick guy? You're a spray guy. What are you What are you doing? >> Definitely not spray. Um the what's it called? The Irish uh >> Irish gold. >> Irish gold >> or whatever it's called. Cary gold. >> Cary gold.

21:05 >> So, you you slice. >> Yeah. >> You drop in the pan. It starts melting. Did you put too much? Did you put too little? Well, you're pot committed to whatever decision you just made. You put too little. Now you got to have ketchup butter where you're trying to catch up by adding more. But now you got two butters melting at different rates. One's going to start, right?

21:23 That's a problem. Put too much. Now you're just a butter ball pan. So that's a problem. You got to nurse the thing. You're sitting there swirling. >> Well, I saw something and um I'd like to show this to you and you're you're going to think this is a stupid idea. I can tell you that right now. >> Isn't that the point? >> Well, the secret point is I think I want you to like these ideas, but I but I want to just explain this thing.

21:45 So you're going to see this video. You're going to think this is stupid. It's a person who is putting a stick of butter. She's melting it and she's putting it in an empty deodorant canister this way. She's going to roll out the deodorant, aka the butter, and put it on the pan. So, she's she's doing it on the pan. She's doing it on her toast. She's just rolling the butter like a deodorant stick.

22:09 Super easy. No mess. Control your volume. Spread evenly. Tons of dispensing problems solved. Now, you might think, again, stupid idea, but I just I would like to draw your attention to the numbers in the corner. 2.8 million people have liked this video. 27,000 people have uh commented on this video. They love it, they hate it, doesn't matter. It grabbed their attention.

22:31 It's a very attention-getting product. And I just want to point out that in the comments, if you go study the comments of this post as I did, and I ran a sentiment analysis and uh you know, you crunch the numbers. >> Yeah. Yeah. It was pretty pretty advanced statistical stuff. I don't want to, you know, make you feel dumb by by telling you everything that I did.

22:50 But I will tell you one thing that I found. There is a nonzero number of people who are like, "Oh, I do that. I've been doing that for years." [laughter] And I don't know if you've ever seen Have you ever seen a diagram of what's called a happy path? Do you know what a happy path is? >> No. Is that the thing where it's uh someone walks across the grass and diagonally?

23:07 >> Exactly. Like that somebody paved a a sidewalk to walk to someplace, but then everybody wants to walk a different direction. and and so many people want to walk a different direction that they basically it forms a trail and it's a trail of evidence that this is actually what people wanted. That's what I found. I found a happy path here. I think that people want a new form factor for this.

23:27 And if you think that's silly, I'd draw your attention to something else very cool. Have you seen the new vacation whipped cream sunscreen? >> Yeah, those guys are wild. I've not seen the I don't know about the new one, but I've seen a company called Vacation that makes whipped cream sunscreen. They have a new version. There's [laughter] Yeah, I think I mean I think I explained it pretty well there.

23:46 Um, so basically they have this new form factor for sunscreen where they do it in a whipped cream bottle. This thing's taken off. Goes viral every time on social media cuz it's super fun. You spray it, it looks like a dollop of whipped cream and it's just a more fun way to apply sunscreen. Uh, my kids in their school right now is I was swim team season.

24:04 The most popular form of sunscreen was like a makeup brush powder. So, you just like powder the thing and you just like rub their face with a brush because kids don't like when you sort of have to put sunscreen like cream on them and rub it in. They It kind of bothers them or the spray goes everywhere. So, form factor changes underrated. Butter and a deodorant stick.

24:25 Make the butter that way. Make the butter a roll on butter. And I think you have a a pretty killer innovation in the butter aisle. The butter aisle is pretty pretty uh stale. There's not a lot going on there. We got salted and unsalted. That's pretty much all we have. There's like a um we talked about this a long time ago, but there's like a consistent pattern of New York places that go viral for like six months and it's where you take a food and you do there's like four categories.

24:52 It's like you take a side food and you make it the main thing. So like instead of cookie dough ice cream, it's just cookie dough. >> You take uh like [laughter] a a normal food and you make it a different color like a rainbow croissant. Yeah. Yeah. >> And then the third one is you take a thing and you make it really large or really small like the that what are they called?

25:16 Like Melissa's cupcakes. I forget what they're called. Like little mini cupcakes. >> Yeah. Tiny food or gigantic food. >> Yeah. Like a 10 pound burger. >> Yeah. >> And uh we had um I forgot his name. The guy who started Gruns. Um >> Chad Chad Chad was awesome. And he was like kept talking about like different forms and he made it almost sound like well I just took Athletic Greens and I put it in a gummy because it's easier.

25:38 I just changed the form. >> Right. He didn't say that. We said that and he was like I'm not going to say that. But yes, >> but that is 100% true. This whipped cream stuff another great I mean that is great. Just it's I don't even know. I bet you I would I would imagine that this vacation sunscreen stuff it's just fine. But the fact that they like put it in this weird form makes me want it and it looks delicious.

25:58 Right now, one of the biggest trends is um liquid vitamins. I don't even know why it's a trend exactly. You have to store it in the fridge. It doesn't taste that great, but some people want it. So, like Mary Ruth's, she's built like a an empire on liquid vitamins right now. Row row nutrition. They're uh like they're selling they're doing like, you know, millions and millions of dollars in revenue by just changing the form factor from vitamins are gummies and pills.

26:25 Nope. Now they're liquid that you store in the fridge and you drink cold cuz different people prefer things to different things and it also gets attention. It gives you a reason to buy at RTB. By the way, I think I realize why I like drunk ideas so much. >> Cuz some of them are like legit. >> No, I think it's because it's like a challenge. It's like how believable can you make this terrible idea?

26:43 It's like, you know, debate club where they're just like you have to argue, you know, it's not your real opinion. They just assign it to you. You're for this or against this topic. That's what this episode is for me. It's like my debate club practice where it's like take any idea and figure out a way to make it sound like half plausible. >> Um, yeah.

27:01 Until you're like given the worst topic ever. I remember in debate class they' give me this stuff like capitalism is bad or something like that. And I'm like I'm going to fail. I can't do it. [laughter] >> You start talking, you rip your shirt Hulk Hogan style, then you just come out in favor for it because you just can't do it. >> It's sort of like being a defense attorney.

27:19 My sister was a defense attorney and she like had to like defend them. I'm like, "How on earth do you do that? That seems so hard to be able to just like defend someone you know is guilty." >> That's us right now. >> Uh Ari, you seem like you're you're itching to say something. What do you got? >> All right. Have you guys seen this? Go to go to tincan.kids.

27:41 >> Oh my god, I've heard about this. So tinan. Can you explain this? >> Everyone is sharing their numbers for their kids. So, this is like a it's a landline, but it works through the Wi-Fi and you can like pre-program numbers in it. Um, >> and this is so awesome. Super super safe to use. >> Physical phone, right? It's like a physical physical phone, old school with like numbers, swirly cord that was always fun to play with while you're on the phone.

28:08 >> Look, they feature it right on there. Twirl that cord. Okay, so [laughter] >> speaking my language, but this reminded me of a time a few years ago where I was like, you know what? I'm not I'm going to get rid of my smartphone. And what ended up happening with that was that I was like, "Okay, well now I need a Garmin uh GPS. I need an alarm clock.

28:25 I need to get a camera. You have to like unbundle all of these things." So when I'm looking at this, I'm like, "Okay, so these kids can reach each other at home, but how are you going to catch them?" So I was like, "How about beepers for kids?" I love how some entrepreneurs right now are trying to ride the AI wave and Ari's like, I'm going to ride this tin can wave.

28:51 [laughter] Not a lot of people surfing this tin can wave right now, but I see the future. Wait, by the way, a little stat on this. So, the so the thing costs like 10 bucks a month as a subscription uh to to use. And they say they've sold hundreds of thousands. They just raised they've raised a total of $15.5 million. I'm looking at >> to to grow the business.

29:11 Uh you so you buy the phone for 100 bucks and then it's 10 bucks a month to be able to call non-tinan phones. So okay, free to call other tin cans, 10 bucks a month to be able to call normal people's phones. >> The school in Kansas delivered free tin cans to 200 plus families and students. Uh it's a it's like kind of riding the trend of getting kids off of smartphones as you said and it's super like viral like looking product like it makes you kind of stop and the name is great and stuff like that.

29:40 Yeah, they keep selling out. >> Have you guys seen um uh what's the little radio, Sean, that I have at my house? Ton >> Tony's. >> Tony. There's Tony's is one and then the other one is called like Yodo. Is it called Yodo? Okay. >> Uh it's like a a little box and there's cards. You buy the cards for $10. And cards are sort of like a CD album where you like one card each will have an album.

30:04 We have Beatles, we have Frozen, and then you also record your own. and you put it in this box and it plays music and it's screenfree music. It's so good. And I think that business is doing north of 100 million in revenue. >> It's music, but it's also like nighttime stories and uh things like that. They they do a little bit more, too. >> And you could also record your own.

30:21 So, I actually recorded like or we had grandparents record a story and we put it on our phone and then the phone can then be attached to a card and and it's like it's absolutely amazing. This business is so good. But Ori, I think your beeper idea is genuinely a good idea. I don't even I mean I almost feel like are we going to need to edit it out of drunk ideas and put it into a main episode because kids love like my kids love anything they could take with them.

30:46 In fact, it's the bane of my existence that anywhere we want to go, they bring like so much junk. It's like he's bringing his Pokemon book collection when we're going swimming. It's like you don't need a binder full of Pokemon cards. It's completely irrelevant. Or we're going to a doctor's checkup and they pack like a backpack of junk. And so they like having things with them and they uh they like wearing things.

31:06 They like, you know, if you give them like a a bracelet or a necklace or a chain or whatever, they like that type of stuff. Uh we got them like a fanny pack. They loved a fanny pack. Like they kind of just like having their own stuff that they can bring with them when they go out. And so the idea of a clip-on beeper, I know for a fact my kids would love that.

31:24 Now the question is, what do you do with it? Who beeps them? And what is going on? And so like, you know, cuz if I'm with them, you know, they're never really alone, right? My kids are not really like by themselves where I would need to page them or beep them to get them to like do anything. >> This Okay, this actually is one of the things that I think is going to be a future trend.

31:44 So, this is Tik Tok research that I'm quoting here. >> By the way, how old are your kids are? >> Mine are nine and seven. >> Okay. So, they're more away from you more often than mine. I got like too. >> So, she was saying this woman, this like TED talk lady was saying that the statistic was like 60% of parents won't let their kid go to the next aisle over in a grocery store.

32:07 And my thinking is, >> are you a 60 or you a 40? >> Yeah, [snorts] >> I'm a for I I was trying to convince my kids to walk home from the bus, [laughter] >> charge it. I think there's going to be a backlash. I think there's going to be a trend later where like >> freerange kids, >> free range, more more independence, unreachable, but still reachable.

32:32 >> I think you're 100% right. I saw a Tik Tok that was like this. She just said free range kids and I immediately was like, "Yes, what is that? I need to know what that is. I'm already like I vibe with whatever that philosophy is and I know I'm overparing." So definitely I like I I don't even know where to start, but I'm in line with that philosophy.

32:50 It'll be a counter trend to like a lot of parents instincts which is to like over over parent everything over coach over parent over control kids and it's exhausting for the parent and it's kind of exhausting for the kids and you raise like a more fragile kid is the idea when you when you do that um versus like letting them build a little independence.

33:06 >> Are you 60 or you 40 >> grocery store? I probably would not let them go an aisle. Well, I mean they do so like but I'm not like trying to let them just wander around by the by themselves. >> What about walking to school? Dude, no chance. No chance. >> What age? At what age can you can they do that? >> Dude, this these are tough questions. I mean, I kind of think like a 910.

33:26 Like I think that's where that would be. >> Super reasonable. >> Yeah, agreed. >> But I still might be like walking 200 meters behind them, you know, for now. Uh, you know, for a little while at least. Or or I need the beeper. I need the air tag on them to see their progress and see where they're going, which I guess is the opposite of free range. I'm just sort of like, >> dude, I know people spying on them.

33:47 >> I was out with this uh or we met hung out with a couple recently and they, you know, the nanet like the baby monitor with the camera, >> the baby whoop band. >> They had one of those things. I don't think it was a nanet, but they had the camera and it was on their 12-year-old like in bed. And I was like, you know, at what age are you going to like start exploring and doing some crazy stuff and don't want a camera on you?

34:08 But it was insane, these people. I was like, you guys, 12's old enough, all right? So you're going to see some stuff you don't want to watch. >> So what would be the twist on this beeper thing? So what would they get? So one is were you going down the path of location tracking or no? >> No, it's like Okay, so now just riffing off of the tin can if your friend can only reach you.

34:28 It's like it works the exact same way a beeper used to work. >> I think I'm confused about beepers. >> You beep in the number you want them to call back. That's the way beepers work. >> Dude, imagine this. you see a small you have a tiny screen and you basically can only see like 10 numbers and so often times the 10 numbers would just be the number you want the person to call back.

34:52 But if you're if it's your dad like what I used to do with my dad, I would just type in 911 and he knew to call home. Um >> I honestly think I'm going to make this idea. Yeah, I think this but like my daughter if she had if her friend had one of these and she had one of these and she could send little secret messages basically, but like they're obviously innocent because there's only limited things you can really say whether it's like I think you could do voice to text now, right?

35:11 So I think you could hold a button on your beeper, say something into it and that would turn into text cuz voice to text is awesome now. So like whisper flow. I think you could send emojis or whatever, but basically anything if they could just buzz each other basically back and forth. >> They would do that all day. It would never stop >> and the profits would never stop.

35:26 Sorry. [laughter] Pay per me. It's free. You pay one cent a message and we just count on the addiction. >> All right. What do we got, Sean? What do you got? >> Okay, here I'm going to Okay, here I have one that's an AI defense called Slopstoppper. And then I have another one called Mexican Benihana, which I think you kind of understand the idea. You tell me which one you want.

35:52 >> Is me is Benihana's not Mexican? What is it? Japanese. Benihana's. What is this? Like habachi, which is Japanese. >> I mean, they [laughter] make like fried rice and they toss like shrimp into your mouth. So, it's not >> what Japanese are known to do. >> Oh, yeah. It sounds like sounds like you want you want Mexican bihanas. All right. So, here's the thing.

36:12 >> You know, so in your mouth. >> Yeah, exactly. Chips, dips, guac cannon in the third course. Tell me you wouldn't want the guac cannon. Open your mouth. [laughter] >> I'm not opening my mouth. So, the best cuisine is Mexican food. I don't even think we really need to talk much about that. It's the best cuisine. The most fun dining environment is chef making food where the table is the stove, the guy making it for you, fresh as can be.

36:38 Food to mouth, doesn't even hit the plate. Unbelievable experience. Pre-anned jokes, magic tricks, blah blah blah. You're sitting in a semicircle. So, I think Benihana has already like found an optimal food social experience. I think Mexican food has found the ideal food. 1 plus 1 equals three. >> Great. I'm in. [laughter] Have you um Have you seen >> a fajita?

37:03 Just a just a open casket fajita right in front of you right there. You know when when you bring fajitas to the table, they already bring it in a flaming skillet. Come on, let's make the table the skillet. Mariachi Band's entertainment is built in. I've already mentioned the guac cannon. And I also have one more innovation that I was planning to keep close to the vest, but in the spirit of transparency, salsa lazy river running around the table at all times.

37:28 [laughter] Constant motion salsa. Just dip as you go. [laughter] >> Were you laughing? >> Maybe I should have saved this for the end. [laughter] >> Were you laughing at yourself when you wrote that down, babe? I got it. >> No, I was like, salsa lazy river. That is primo I was like impressed with myself last night. I was like that is a great I mean that was the cherry on top.

37:57 >> That's so good. I mean um I don't even know what to say. That's great. >> Benny Hana's annual revenue 300 to 500 million a year. >> Have you seen the documentary on um Benihana the founder? >> No dude read his story before. He got doesn't he have like a great story? >> Yeah. His name's Rocky Aoki. You know who is which is great name. >> They should have they should have called it Rocky Aoki.

38:22 You know who his son is is Steveoki. Yeah. And uh he was kind of like a wild man. >> Imagine being Steve Aoki and you're not the coolest guy in your family. It says that he competed in Japan uh in wrestling in the Olympics and then he uh was like an ex he was amazing at track and field but then he comes to New York and I think he starts like an ice cream truck which like goes okay and then he eventually starts Benihana's which goes public and while he's doing this he does all these weird competitions like I think he

38:52 was a professional power boat racer at one point he like set a record for like flying a fly uh like a hot air balloon like across some And he even got in trouble by uh the SEC for insider trading because I think he was trying to like buy back Benihana and he like thought like a a bad report was going to come out, something crazy like that. But he's like this like amazing entrepreneur with a crazy crazy story.

39:18 >> He passed away at age 69 due to pneumonia complex with liver of cancer and heepsi. >> Yeah. So we like >> I feel like you didn't need to add the heepsi in there. It says that his heepsi was reportedly become uh his his heepsi came from a blood transfusion after a speedboat crash under the Golden Gate Bridge. >> First of all, you did a cover story on this guy for the hustle.

39:39 This photo you have of him. Absolute gangster. Look at this guy. I love this guy. By the way, his quote at the top of this is maybe the tagline for the podcast. Money's not everything. Just 99%. >> [laughter] >> Rocky Aoki. >> He's This guy's awesome, right? >> Classic. Classic Rocky. All right. Uh, who's got one? Sam. >> I blew my load early on, dog.

40:05 You had one. >> It was kind of one and a half. >> Bro, I was setting the expectations low and you somehow you somehow [laughter] he came in below the expectations. >> I've just They're just so much lamer than y'alls. Okay, listen to this. So, about eight months ago, we did this thing. So with Hampton, we we build core groups. So it's a group of eight people.

40:27 >> You're doing a Hampton ad instead of a drunk idea. [laughter] >> No, >> that's an incredible pivot. >> So we double down on your part. [laughter] >> I'm never saying sorry. Uh we uh we make core groups in different cities. And so like if we have like six people in Austin and they need a core group, we have to go out and find like three people that'd be a good fit for them.

40:47 And so we hired this kid. We came up with this idea because we couldn't find a good service that did this, but we hired this kid and we paid him $100 a person and he went and he found I think 200 people that could be potential fits for that core group and he researched each person and we sent this thing we call uh bulky mail, but that's like a it's like a direct marketing term, but we sent a gift that was super customized and uh directly related to that person.

41:15 So, for example, there was a company called like honey beekeeping or sorry, honey bookkeeping. It was like a bookkeeping service and we sent them like this artisal like amazing honey and we wrote this like special letter just for them and it's taken about six or seven months in order to get the ROI data on this. But it was one of our best marketing channels where we like made this super customized gifts.

41:38 The problem was that I had to find a kid who like kind of knew how to do this, but we were just making it up as we went. And so I think that someone can truly make this a product where you upload your lead list and you make heavily heavily customized gifts based off the person's social media or their uh website. >> That's a great story. Good recovery.

42:03 There was a guy who was doing something called jumbo mail or Dumbo mail or something like that and his tagline was every nobody opens their mail. Everybody opens a package. And um I was like, "Yep, actually makes total sense." And it was like a big kind of like what you call bulky like kind of like looking package >> and then you put whatever you want inside.

42:22 But I don't think he was doing the like full customization for sales. But that's pretty cool. I like that idea. How much would you pay to send those out? Right. You have a pretty high LTV product. We are paying $100 >> per person. >> Per person. Yeah. >> That's probably too low for like buying stuff, putting it in a package, sending it out, doing the research.

42:39 Like that's doesn't make sense, right? It have to be like much more than that. >> Yeah. I mean, it was just like a kid doing a one-off thing for us. So like you probably >> But you had to include the the the cost of the stuff inside. >> It could have been $200, but a lot of the gifts weren't expensive. They were just very relevant. So, like someone could have tweeted out their favorite band and it was like a vintage t-shirt of that band or something like that.

43:02 Like it wasn't like or for the um bee thing, it was like a $20 thing of honey like but then it was a handwritten letter. And the ROI on this marketing campaign that we did was amazing. It was really good. It was very it was very very very good. And there's this other company called World 50. Have you ever heard of World 50? >> No. World 50 is a community for Fortune 5000 executives.

43:25 It does hundreds a million a year in revenue. If you go to their website, you will not see um anything about it other than like a login. And the way that they get a large percentage of their customers is sending mail like really cool letters to executives. And so that's where we were inspired by it. Very effective. >> Very cool. Ari, did you have one more?

43:46 Otherwise, I can bring us home. >> Are you just going to >> I also blew my load. So >> you're a loadblower, huh? >> Oh, you [laughter] a little different when you say it for some reason. >> No, you had another one the the the before Mexican Bettyhanas. >> I got several more, but I mean I don't now now it's now it's embarrassing for for you guys, so I will graciously pretend that I was also out of ideas.

44:11 >> Tell me uh slop stop. >> Oh, slop stop. Oh, this is stolen from a guy. I got to find him on Twitter. Basically what he realized is like, hey, you know how AI is making it really easy to do like mass outreach, mass personalized outreach? It's like, you know, here's an AI sales uh SDR, right? A sales development rep. Um, so they, you know, they they scrape email addresses, they email you, they text you, they call you, it seems like it's from a real person, but it's not.

44:33 And so that's just going to be like a huge problem in the future. So this guy said, "If you can't if you can't beat him, join them." So what he did was uh a very interesting thing. He created the defense. He was like, "I'll catch the slop." So, he basically, you reach out to him. His AI will reply. It'll ask several questions. You need to now go research and and reply to those questions.

44:56 And he says, "You know what? I'm kind of interested in a call. Let's book a call." He books a call and and you know, it basically like just wastes the other person's time right back. And I thought, "Oh, that's kind of cool." And I thought, "He should go further. He should have an AI show up to the call. And on the call, he should ask more questions and request detailed follow-ups that they have to go produce, you know, case studies and whatever else they're trying to sell.

45:16 And then he should ask for the contract, be like, I'm I'm I think I'm almost ready to sign here and get the contract. Then he'll send back red lines, absurd red lines. Now you're paying a lawyer to have to deal with that. And at the last minute, he just ghosts you and never comes back. And I think that is going to be the defense that you need to to stop the the in insane amount of slop you're going to have coming at you from from sales reps.

45:36 if you have if you have any if you're any kind of business owner, you're just going to get bombarded from all directions. >> So, at the hustle, we sent so many emails and we would get like uh tens of thousands of vacation responders and stuff like that in like the company inbox and I would browse them to see if there was anything interesting. >> What would have possibly been interesting?

45:55 >> Like sometimes people would actually tell us like lit like it wouldn't just be it would be replies even if we didn't ask for a reply. People would reply back with like interesting insights. And there was this one service, you might remember the name of it, I can't remember the name, but it was like, hey, it would auto reply and it would say, "Hey, in order to combat spam, I make emails who I've never talked to.

46:14 I make you pay me $1 to read your email." >> Y >> and it was pretty brilliant. Um, do you remember what that was called? There's been a few of those. Uh, Bology started one called Earn that he ended up selling to Coinbase, but the same thing. It's a reverse inbox. So you you publicly put out an inbox with a price and it says I'll I'll I'll read or reply to all messages that paid by VIG.

46:36 It's it's the only like true defense of spam is if you attached a price to everything you had to send and if you're a normal person that price could be so low. But a spammer spending sending millions of emails. So you would make it expensive for spammers but essentially free for normal people because it's such a low low amount. It was never implemented in the email system because there was no micro payments when email and the internet was early on.

46:58 Now with crypto, you could do it, but it's too late. We've already set up all our systems, so nobody wants to adopt these things. >> This thing was really cool. Um, I don't remember what it was called, but it was I think it was really effective because every once in a while, I would pay a dollar to reach them to test it. >> Y mail or something like that.

47:12 There was like one other one like >> that's what I'm talking about. It was something mail. >> Yeah, it was in their email signature. It was like, by the way, if you really want me to reply, do this. >> You know what you should do? By the way, I think why don't brands do this? when you send out mass mail and then you get like a vacation autoresponder like, "Oh, I'm back on July 15th.

47:28 I'm in Aruba." >> You should just have the AI respond be like, "How was Aruba on the 16th?" >> So thoughtful, right? [laughter] >> Nobody's ever Nobody's ever asked you how your vacation was after the vacation responder. >> What's I'm like horrible at names right now. What's the name of the company that I think we both invested in that does mailers for ecom brands?

47:48 >> Oh, uh, Postpilot. >> Postpilot. They're killing it. They're killing it. People are sleeping on mail, man. And then you and I, you know, we had Alex on um our friend Alex um Alex Daniels has a company where he sends like hundreds of thousands of magazines out which are basically just advertorials for a particular brand. And I know his revenue and profit numbers.

48:08 They're pretty amazing. It's pretty crazy how much we're still sleeping on mail. >> Yeah, we use Postpilot for like our ecom brand and we would do like re-engagement campaigns. >> Was it effective? You >> Yeah, you bought before. we haven't seen you in a little while. Like send a little thing that's like a postcard essentially and they're super effective.

48:28 I mean the ROI I don't remember off top of my head but it was like 5 to 8x return on your investment. So it's like it's kind of a no-brainer to do. It's just like unsexy. So most people don't do it. Uh and most people believe it's kind of like uh you know ads don't work on me and they're sort of like well you know junk mail that's junk. And it's like no there's a reason it's being sent to you because people are still getting a return.

48:49 They would not be spending the money to send this to you if there was no return. >> I just went to the Postpilot website and they have an explainer video and it's you and me explaining what it is. [laughter] >> Oh, okay. You're welcome. Um, all right. Uh, one last idea for you. Very simple. Very simple before we sober up and get out get back to our day day daily life.

49:14 By the way, if you like these episodes in the comments on Spotify, on YouTube, tell us. I'm going to read all of them after this. Uh, we'll do more because I have to kind of, as you can see, coers Sam into doing these episodes. So, I need I need some ammo to back me up when you're doing these. >> I gave great commentary. >> You did. You did. You did.

49:32 In fact, I might have you just pitch this idea. I'm going to give you the name. You got to pitch it like debate club. Ready? Take your roommate to work day. [laughter] Go ahead. You have 10 seconds to think. >> Well, uh, you are 22. Your roommate works at home. It just faps all day. And you decide to get him out of the house and you want to bring him to, uh, learn how to be an accountant.

49:59 [laughter] It sells itself. Something like that. So, you know, I was thinking about this because sometimes we get asked for advice. God knows why. And uh and one of the things I consistently see is that there are smart, hardworking people that just never find their thing. In fact, if I look at like a lot of my friends from high school or from college, much smarter than me, much more like hardworking and kind of fidious, they'll they'll stick with things.

50:26 They're they're consistent. They have all the elements you need to be really really successful. But I feel like when you if you never find your thing, you'll never find out what you're made of, right? You'll never get to your 100% of what you can do. So I think although I'm not particularly intelligent or hardworking, I did find my thing. And in finding my thing, I got out whatever juice I had and my fruit got squeezed out.

50:49 And I only got there through happen stance, through luck. I stumbled into I met the right person at the right time at the right conversation, got the right exposure, tried the right thing, and I stumbled and bumbled into it. I think people don't really there's not really great ways. There's no food courts for your career. There's not great ways to go even find out what are my options, what's on the menu, what's possible.

51:11 And so I kind of think if the world had a take your roommate to work day where you could kind of go see what life is like at somebody else's job for the day, it would just broaden the exposure of what you even see. And you might like get inspired. You might realize like, damn, the place I work is crappy. I need to get like this is my roommate. They're not like, why do they deserve to have such a better environment?

51:32 I need to upgrade. So it might just cause you to raise your standards. It might cause you to have new ideas, to discover a new industry, to discover what a new role is like. So, I think people don't really have good ways to get exposure to different career paths to ever find their thing. And instead, they're just asked the question, "What do you really love?

51:49 What's your passion?" And it's like asking my, you know, four-year-old, "What's your favorite food?" And he's just only eaten cheese pizza and mac and cheese. Like, you know, he doesn't really even know. And, you know, I got him to try salmon recently. He loves salmon. He just had no idea. And you know, you got to broaden the the horizons. And so that's take your roommate to work day.

52:08 >> I've always wanted like Airbnb experiences for different uh jobs. >> Oh, you want to go do it for the day? >> Yeah. Cuz I've always like when I see Mike Row, remember the show Dirty Jobs? I was like, I want to try. So you don't know that show? >> No. >> So I don't remember which channel it was, but when you and I were like 8 years old to 15 years old, um it was on all the time.

52:28 And he it was called Dirty Jobs. He kind of had an Anthony Bourdain energy where he was like this. He was a successful like Hollywood guy, but he like kind of had blue collar energy to him and he would spend a day with a blueco collar guy explaining how this dirty job works, but it was more like teaching you about life and getting to know the character.

52:46 So, it was like a guy whose job it was to clean sewers or to do portaotties or garbage man or work, you know, like or work on a farm, whatever. and he would like explore and now it's sort of become his shtick where he um has lobbyed the government and he's done well where he is getting funding in order to help uh fund electrician schools or rather he funds scholarships to those things and he's a little bit of an American hero if you ask me like he's like pretty badass and this show was on forever and it was so good and

53:16 I always remember thinking I'm like I wish I could explore because I always was entrepreneurial and when you're thinking of like a new idea When you think of a new business idea that's totally outside of your realm, what do you do? You have to like figure out who the person that you need to contact is and then like beg them if you can come and like shadow them or do something like that.

53:34 Like our friend Austin has a new company and it it's related to some type of bluecollar industry and he's like cold emailed a ton of them and he'll go for a day to like shadow them and search for problems that he could try to solve on their behalf. >> Well, we at Take Your Roommate to Workday appreciate your support for the idea. It's a little wind in our sales.

53:53 Uh, all right. Should we vote for our favorite idea? The winner of drunk ideas round three or four, whatever this is. I will remind you of the ideas. So, I brought reverse vacation, butter deodorant, stop the slop, Mexican benihana, and take your roommate to work day. Sam had last man standing, the calisthenics showdown. Uh he had uh the jumbo jumbo mail idea and then Ari had the claw machines idea, the the kids casino and she had kids beepers.

54:28 And so those are the ideas. I know what I'm voting for. You can only vote for one. >> Write down what you want. >> All right, we're going to reveal. Everybody got theirs? >> Yep. >> Three, two, one. What do you got? [laughter] None of us. >> You can only see mine. >> So Arya, you voted for >> Have you ever seen the look on women's faces when they do the guac tableside?

54:58 I'm going Mexican. >> Mexican fihas. Yes. Sam, what did you have? >> Kids beeper. >> You had beeper. I had beepers as well. So Ari, you on your first time came in and just stunted on us and uh or what what did they say last time you were on? You mogged us. Ari came in and just idea mogged us and now uh and Beepers is is is ready for action. I think we should create this company by the way. Uh this is a this is a great idea. All right, that's it. That's a pod.