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AppLovin

AppLovin is a mobile advertising technology company that provides user-acquisition and monetization solutions for consumer brands and gaming apps. Its platform distributes advertising, including rewarded video ads, across mobile games and reaches more than a billion daily users.

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What AppLovin is used for

2 uses taken from transcripts — each links to the moment in the video.

  • Runs rewarded video ads inside mobile games for e-commerce customer acquisition.

  • An advertising platform that places immersive ads inside mobile games, reaching over a billion daily mobile gamers. It recently opened to self-serve advertisers of any size; users upload creatives, set budgets and a conversion goal (like purchases or app installs), and its AI handles targeting and optimization for return on ad spend or cost per purchase.

Videos mentioning AppLovin

2 in the library.