GoDaddy

Google Ads is an online advertising platform developed by Google that lets businesses create, manage, and run paid advertising campaigns across Google's properties and partner sites. It supports search, display, shopping, video, and app-install campaigns and includes bidding, targeting, and measurement tools for advertisers.

The Wayback Machine is a web-archiving service operated by the Internet Archive, a U.S.-based nonprofit. It captures and preserves web pages through site crawls and user-submitted “Save Page Now” URLs, storing archived content as WARC/HTTP captures with derived renders. Its indexed archive, which dates back to the mid-1990s, provides playback of historical page states and access to archived websites and other digital content. The service includes CDX indexing, a query/API for retrieving URLs by date, support for the Memento protocol, and bulk access through archive.org.

A rental platform described in the video as a place to list trailers and test demand for trailer rentals.

Google Performance Max is a paid advertising campaign type. The video describes minimizing its use because it can send advertising spend to low-converting networks, while retaining it as the only available way to appear in Google’s AI Overviews and AI shopping services.