Tool
Google Performance Max is a paid advertising campaign type. The video describes minimizing its use because it can send advertising spend to low-converting networks, while retaining it as the only available way to appear in Google’s AI Overviews and AI shopping services.
1 use taken from transcripts — each links to the moment in the video.
Paid ad campaign type being minimized; kept only because it is currently the only way to appear in Google's AI Overviews and AI shopping services.
1 in the library.