Sell targeted advertising space on local postcards
Sell postcard advertising to local businesses, then concentrate on the business categories that produce the greatest customer value and return on advertising spend.
online BOTH Service / Consulting / Agency
From Chris Koerner on The Koerner Office Podcast — Chris Koerner on The Koerner Office Podcast is live! at 13:21
Problem: Helps local businesses acquire customers through targeted postcard offers while allowing the postcard operator to price space according to the value generated.
For: Local businesses, especially businesses with high-ticket services and measurable close rates.
Examples
- A cookie business offered a free cookie through the postcard; every person who came in also bought something else.
Behind this: 12 build steps · how to validate demand · 2 more real examples · 4 things the video never answers.
Other takes on Content and marketing businesses
- Niche email newsletter monetized through sponsorships, paid subscriptions, referrals, and high-ticket offers
- Multilingual AI voice-cloned voicemail service for realtors
- Shared direct-mail postcard advertising business for local companies
- Automated photo-to-cinematic Instagram Reel workflow for product, service, and real-estate businesses
- AI-assisted marketing asset production pipeline for creators and product brands
- A user-generated video platform with frictionless upload, viewing, embedding, and search