Sell targeted advertising space on local postcards
Sell postcard advertising to local businesses, then concentrate on the business categories that produce the greatest customer value and return on advertising spend.
online BOTH Service / Consulting / Agency
From Chris Koerner on The Koerner Office Podcast — Chris Koerner on The Koerner Office Podcast is live! at 13:21
Problem: Helps local businesses acquire customers through targeted postcard offers while allowing the postcard operator to price space according to the value generated.
For: Local businesses, especially businesses with high-ticket services and measurable close rates.
Products from this video
Examples
- A cookie business offered a free cookie through the postcard; every person who came in also bought something else.
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