Content-led milk tea brand
Grow a milk tea brand by prioritizing the core business, publishing high-volume informal social content for visibility, planning email promotions, and measuring weekly activity against sales.
hybrid B2C Product / E-commerce
From Vanessa Lau — I struggled with my content for 8 months... Here's what finally fixed it. at 06:30
Problem: A founder can become trapped serving urgent paid work and producing overly polished content, leaving too little time and visibility for the business they actually want to build.
For: Customers interested in milk tea products.
Products from this video
Examples
- Superboba: after shifting four working days toward the business, it recorded its biggest evergreen sales day; after publishing 13 pieces of content across four days, it also had its highest evergreen sales day since launch.
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